Catalog Chapter 1: Project analysis 1.1 Reasons for Choosing Entrepreneurial Opportunities.2 1.2 Item analysis..............................................2 1.3 Prospect analysis of the project...........................................2 Chapter 2: Project operability analysis 2.1 TARGET MARKET.............................................THREE 2.2 PROJECT PROFILE................................................THREE 2.3 SERVICE PROFILE.............................................THREE CHAPTER THREE: MARKET ANALYSIS 3.1 MARKET ANALYSIS....................................................5 3.2 MARKET FORECAST.................................................6 3.3 COMPETITION ANALYSIS..............................................6 CHAPTER IV: DEVELOPMENT STRATEGY 4.1 MARKETING STRATEGY.................................................6 4.2 MANAGEMENT STRATEGY..................................................7 4.3 FINANCIAL ANALYSIS...............................................7 4.4 RISK ANALYSIS AND MANAGEMENT..7 CHAPTER 5: ENTREPRENEURSHIP TEAM 5.1 Corporate Culture.................................................8 5.2 Team building.................................................8 Chapter 6: Appendix.........................................9 BUSINESS PLAN Chapter 1 Reasons for Choosing Entrepreneurial Opportunities According to my experience since I went to college, I feel that the catering industry is a market with great potential for development.It is true that the saying "food is the most important thing for the people", so I want to open a special snack bar in Chenggong University Town, where there are many students and the ability to consume is relatively strong, so we choose this snack to start a business because: 1.Located in the University city, students have strong consumption ability and a broad consumer market. 2.Although there are many snack shops in our country, few of them are authentic snacks. They are all local snacks, and none of them are diversified and characteristic snack shops. 3.The catering industry is small in scale, small in operation risk, easy in capital turnover, easy in team management, quick in return, and does not need long-term investment. It belongs to the easy-tooperate project. 4.Opening snack bars does not require high external conditions and does not depend strongly on the environment.The management is flexible, easy to change, insensitive to traffic climate, easy to produce and operate. 5.Suitable for team entrepreneurship, we can share risks together. 6.It caters to the consumption psychology of contemporary college students and is easy to open the market. Opening special snack shops is a market gap and opportunity.Entrepreneurship is a difficult thing with great risks. Especially for our students, there is a shortage of venture capital and the ability of resource integration needs to be improved. Therefore, we must be cautious and not blindly participate in market competition.Food and beverage industry is more suitable for our start-up business, because it focuses more on services, operation mode is easier to operate, smaller scale, less risk, faster capital turnover, and easy to exit the market. Project analysis The development prospects of opening characteristic snack shops in Chenggong University Town are getting better and better. Because Chenggong is far away from the urban area, the characteristic restaurants around the Golden Campus have regional characteristics, and there is no snack shop with comprehensive local characteristics.And our snack bar is a combination of local snacks, is a comprehensive snack bar.It makes up for this vacancy and is a gap in the market.The development of the project has the following advantages: (1) In the face of a vast market, close to a large number of consumers.Students in the University Town come from all over the world. They are far away from their hometown and eat snacks from their hometown in other places to reduce the impact of acclimatization. (2) Developing a differentiated marketing strategy.Diversified and cross-regional snacks are attractive to students who are not satisfied with school canteen meals for a long time. (3) It has the advantage of leading cost.Our snack shop specializes in hiring chefs who are proficient in local snacks, which saves costs to a certain extent.At the same time, our snacks are of high quality and low price, within the scope of students'affordability. To sum up, opening special snack shops in ou

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