M COMMUNICATIONS PLAN FAFSA 2023-24 OPEN PUSH// OCTOBER 22 SITUATION ANALYSIS The Systems Office would like to work proactively to make students aware of the FAFSA 2023-24 open date of October 1. Communications will be sent to remind audiences of the open date in hopes that they will prepare and file early, and increase the overall FAFSA filing rate. GOALS ● Proactively prepare students for the FAFSA open date of October 1 ● Increase number of 2023-24 FAFSA filings for Ivy Tech Community College STRATEGIES ● Communicate the FAFSA 2023-24 open date ● Communicate positive outcomes of filing the FAFSA ● Utilize different modalities to communicate such as a emails, texts, calls, and social posts AUDIENCES ● Fall 23 Opportunities ● Fall 23 Leads ● ISIR ● Current students TACTICS AND TIMELINE TIMING Friday, September 2 TACTIC Email Monday, September 12 Text Wednesday, September 21 Call Friday, September 30 MESSAGE Email Saturday, October 1 Text Saturday, October 1 Social post CONTENT Email 1 Friday, September 2 Marketing & Communications | 1 M Subject: File your FAFSA for the 2023-24 academic year starting October 1! Body: The Free Application for Federal Student Aid (FAFSA) for the 2023-24 academic year opens on October 1! Filing your FAFSA is a necessity when attending college, and it’s never too early to start planning. Stay ahead of the game and prepare now so you can file as soon as it opens! The FAFSA is used by most colleges, including Ivy Tech Community College, to determine eligibility for many types of financial assistance. Some types of funding are awarded on a first-come, first-serve basis, so it is important to file your FAFSA as soon as you are able. Starting October 1, you can complete your FAFSA by visiting the StudentAid.gov. Be sure to include Ivy Tech’s school code when filing: 009917 If you have any questions about financial aid offerings at Ivy Tech, reach out to your Financial Aid campus contact. If you need immediate assistance, call us at 888-IVY-LINE (888-489-5463) or chat with us online from 7 a.m. to 1 a.m. (ET). Text 1 Monday, September 12 The FAFSA for the 2023-24 academic year opens October 1. Start preparing to file now at StudentAid.gov Call Wednesday, September 21 Hello. This is Ivy Tech Community College calling to let you know that the Free Application for Federal Student Aid, or FAFSA, for the 2023-2024 academic year opens on October 1. The FAFSA is used by most colleges, including Ivy Tech, to determine eligibility for many types of financial assistance including grants, loans, and work study programs. Some types of funding are awarded on a first-come, first-serve basis, so it is important to file your FAFSA as soon as you are able. Start preparing now so you’re ready for October 1. You can learn more about financial aid and how to file online at Student Aid dot gov. Email 2 Friday, September 30 Subject: The 2023-24 FAFSA opens tomorrow- October 1! Body: Marketing & Communications | 2 M The Free Application for Federal Student Aid (FAFSA) for the 2023-24 academic year will be available for you to complete beginning tomorrow- October 1! Filing your FAFSA is a necessity for any current or prospective college student because it is used by most schools, including Ivy Tech Community College, to determine eligibility for many types of financial assistance. Some types of funding are awarded on a first-come, first-serve basis, so it is important to file your FAFSA as soon as you are able. Complete your FAFSA by visiting the StudentAid.gov, and be sure to include Ivy Tech’s school code when filing: 009917 If you have any questions about financial aid offerings at Ivy Tech, reach out to your Financial Aid campus contact. If you need immediate assistance, call us at 888-IVY-LINE (888-489-5463) or chat with us online from 7 a.m. to 1 a.m. (ET). Text 2 Saturday, October 1 The 2023-24 FAFSA is available now! File today to ensure you receive maximum consideration for financial aid. StudentAid.gov Social Post: Saturday, October 1 Filing your FAFSA is a necessity when thinking about attending college, and it’s never too early to start planning. The FAFSA for the 2023-24 academic year is open now! File today to receive maximum consideration for financial aid. StudentAid.gov Marketing & Communications | 3

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