Housing intermediary operation square case Ningxia Radio and Television Property Co., Ltd. March 30, 2015 Housing intermediary operation plan I. Project overview With the rapid development of China's real estate industry, the real estate intermediary service industry has become increasingly prosperous, experiencing from scratch, from small to large, from nonstandard to more standardized development process.In recent years, real estate intermediary service agencies on the ground in China have become a new force in the development of the special industry and market in the real estate market. They have played an active role in revitalizing the real estate market, especially in the second-hand market. In recent years, some companies with good reputation have appeared in the real estate intermediary service industry of our country. Their organization scale has gradually expanded, the professionalization level of practitioners has been significantly improved, and the theoretical research level of the industry has been constantly improved. Their appearance has played a positive role in accelerating the dissemination of real estate transaction information and accelerating the circulation of real estate commodities.However, in the current low threshold and imperfect laws and regulations of the real estate brokerage industry, there are also some unlicensed and unlicensed intermediaries who violate the rules and regulations, especially those who only engage in the rental and sale of second-hand buildings. They can also open a desk, a telephone and a computer.However, there are many problems in the business model and business operation process commonly used by real estate intermediaries, such as information asymmetry and operation mode not being public, which give some unscrupulous intermediaries a chance to take advantage of, which seriously affects the integrity of the entire industry.As a newly developed industry, who can be a real estate intermediary service provider with good faith, customer service and sunshine operation at this time can really win customers and market. The business plan of real estate chain service company is bred in this market environment. Through the overall market research, there are 420 housing intermediary companies in Yinchuan City, which are analyzed and compared, and a more perfect intermediary service business model is studied, which makes it easier for customers to accept and adopt.Customers can not only get more convenience, but also save more time and money by choosing such a way of home ownership. II. Real Estate Market Analysis According to the data provided by Yinchuan Statistical Bureau, from January to July 2014, Yinchuan completed 61.723 billion yuan of fixed assets investment in the whole society, an increase of 23.8% over the previous year, an increase of 3.6 percentage points over the first half of the year.Among them, the city completed real estate development investment of 17.832 billion yuan, an increase of 13.4% year-on-year, 2.4 percentage points faster than the first half of the year. From January to July, the total investment in projects with over 100 million yuan was 29.978 billion yuan, an increase of 24.9% over the same period last year. Among them, the investment in projects with over 500 million yuan was 18.083 billion yuan, an increase of 26.9% over the same period last year.Infrastructure investment is growing rapidly. From January to July, the city completed 17.832 billion yuan in real estate development investment, an increase of 13.4% year on year, 2.4 percentage points faster than the first half of the year.The sales area of commercial housing reached 3.2716 million square meters, up 21.6% year-on-year, 2.6 percentage points faster than in the first half of the year. 3. The Development Direction of the Company The newly established housing intermediary company should follow the high-end line of information networking, technology modernization, system scale and service specialization from the beginning of its establishment.That is, to develop a complete and practical database network system with panoramic real-time video recordings by using high-efficiency network application technology; to set up a company in a planned way through the franchise mode of company direct operation, regional franchise and individual franchise, and to develop a real estate business and various kinds of customer resources network platform based on the integration of the

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