February 2022 MEDIA REPORT 1 1 Media Report – February 2022 News Coverage Summary 58 stories in national and local media. An estimated 2,483,183 people had subscriber access (reach) to these articles with an estimated earned media value of $22,258. Top Stories February 3, 2022 A who’s who of athletes with Utah ties competing in the 2022 Winter Games DESERET.COM The legacy of the 2002 Salt Lake Winter Olympic Games lives on. February 4, 2022 Salt Lake Community College's 2nd annual Giving Day KUTV.COM With their 2nd annual Giving Day, Salt Lake Community College is finding solutions to help students pay for higher education that is needed today. February 13, 2022 Opinion: For many first-time college students, SLCC is the answer DESERET.COM When Sophia Gaona started attending Salt Lake Community College (SLCC), she worked full time in a fast-food restaurant, took classes at night and did her homework on her cell phone. 2 Media Report – February 2022 February 15, 2022 Utah student group speaks out against proposals for Little Cottonwood Canyon KSL.COM Philliber discussed having more bus stops outside of hotels to provide tourists with easy access to the ski bus, as well as bus stops across campuses like the University of Utah, Westminster and Salt Lake Community College. February 23, 2022 Adopt-A-School program benefits students and businesses in Utah KSL.COM Governor Spencer Cox called on local businesses Wednesday to tap into an up-and-coming workforce right here in Utah, particularly the rural parts of the state. February 25, 2022 New CDC child developmental milestones aims to diagnose learning delays earlier ABC4.COM The CDC released new developmental milestones for young children. They said these new updates are meant to make diagnosing children with developmental delays easier. February 25, 2022 Under the radar in Utah, SLCC is a basketball powerhouse ABC4.COM It’s no secret that in Utah, folks love hoops. Salt Lake Community College’s head men’s basketball coach Kyle Taylor knows that well, not only from his short tenure with the Bruins but also from his time as an assistant at Utah State. 3 Media Report – February 2022 February 26, 2022 Gourmandise is holding its Day of Giving on March 1 KSTUTV.COM The fund is set up through Salt Lake Community College (SLCC) in hopes of helping people get their education. February 28, 2022 Herriman mother warns others about the danger of fentanyl after losing her son KSL.COM This course sponsored by the Salt Lake Community College and Utah Naloxone will send those who attend a free injectable naloxone rescue kit. 4 Media Report – February 2022 Media Coverage Analytics 5 Media Report – February 2022 Reach is the Total Number of Unique Viewers/Readers 6 Media Report – February 2022 7 Media Report – February 2022 Social Media SLCC Blog A total of 6 blog posts were created and placed on the SLCC News and Events Page. 02.01 SLCC Students, Alums Earn Spots in 2022 Winter Games Promoted on SLCC Today, Facebook, Twitter, LinkedIn, Instagram 02.01 College Hosting Vaccine Clinic Feb. 18 Promoted on SLCC Today, Facebook 02.02 SLCC Stands with Historically Black Colleges and Universities (HBCUs) Promoted on SLCC Today, Facebook, Twitter, LinkedIn 02.02.2022 Are you Hispanic or Latina/o/x/e? Promoted on SLCC Today, Facebook, Twitter, LinkedIn 02.14 Giving Day 2022 Set, Includes Virtual Event with Tan France Promoted on SLCC Today, Facebook, Twitter 02.15 Vaccination Requirement for Summer, Fall Registration Remains In Place Promoted on SLCC Today, Facebook, Twitter 02.15 FAQ About Student Vaccination/Boosters Requirement Promoted on SLCC Today 02.16 SLCC Student Erin Jackson Wins Speedskating Gold Promoted on SLCC Today, Facebook, Twitter, LinkedIn 02.28 What is American Heart Month? Discover Ways to Promote Your Heart Health Promoted on SLCC Today, Twitter, LinkedIn 02.28 Meet Our Students: Lindy Alvarado Promoted on SLCC Today, Facebook, Twitter, LinkedIn, Instagram 8 Media Report – February 2022 Twitter Number of tweets: 22 Tweet impressions: 22,998 Number of mentions: 206 Follower Count: 4,692 Top Tweet: Top Mention: Top Media Tweet: 9 Media Report – February 2022 Facebook Number of posts: 32 Post impressions: 80.353 Page likes: 21,425 Top post: 10 Media Report – February 2022 LinkedIn Number of posts: 14 Page views: 1,376 Unique visitors: 836 Total followers: 68,938 Reactions: 351 Comments: 5 Shares: 20 Top Post: 11 Media Report –